Master Google ads
with High-Converting Ads
& Grow Your Business
Become a Certified Google Ads Expert and learn to create, manage and optimize profitable campaigns that deliver real results.
- Search Ads
- Display Ads
- YouTube Ads
- Performance Max
- Shopping Ads
- Remarketing Ads
- Conversion Tracking
- Real Client Projects
Why Choose Our Google ads Course?
Expert Trainers
Learn from certified Google Ads experts with years of industry experience.
Updated Curriculum
Learn latest Google Ads features, strategies and industry best practices.
Practical Learning
100% practical training with live campaigns and real case studies.
Internship Program
Work on real projects and gain hands-on industry experience.
Certification
Industry recognized certificate to boost your career opportunities.
What You'll Learn
- Google Ads Fundamentals
- Account Setup & Structure
- Keyword Research for Ads
- Search Ads (Text Ads)
- Display Ads
- Shopping Ads
- YouTube Ads
- Performance Max Campaigns
- Ad Extensions
- Conversion Tracking
- Google Tag Manager
- Remarketing & Retargeting
- Audience Targeting
- Bid Strategies
- A/B Testing
- Campaign Optimization
- Google Analytics
- Landing Page Optimization
- Reporting & Analysis
- Live Campaign Projects
Course Curriculum
Module 1: Google Ads Fundamentals
- Introduction to Google Ads
- How Google Ads Works
- Benefits of Paid Advertising
- Google Ads Account Types
- Campaign Types Overview
- Google Ads Dashboard
- Quality Score Basics
- Ad Rank Explained
- Billing & Payments Setup
- Google Ads Policies
Module 2: Account Structure & Setup
- Creating a Google Ads Account
- Account Hierarchy
- Campaign Setup
- Ad Groups Creation
- Budget Configuration
- Bidding Strategies
- Location Targeting
- Language Settings
- Device Targeting
- Audience Settings
Module 3: Keyword Research for Ads
- Introduction to Keywords
- Search Intent
- Keyword Planner Tool
- Short-Tail & Long-Tail Keywords
- Match Types
- Negative Keywords
- Competitor Keyword Research
- Keyword Organization
- Keyword Selection Strategy
- Search Volume Analysis
Module 4: Search Ads (Text Ads)
- Search Campaign Setup
- Responsive Search Ads
- Writing High-Converting Headlines
- Description Optimization
- Ad Extensions
- Dynamic Search Ads
- Landing Page Best Practices
- Quality Score Improvement
- A/B Testing Ads
- Search Campaign Optimization
Module 5: Display Ads
- Introduction to Display Network
- Banner Ads Creation
- Responsive Display Ads
- Audience Targeting
- Placement Targeting
- Custom Audiences
- Remarketing Display Ads
- Budget Optimization
- Display Campaign Analysis
- Best Practices
Module 6: YouTube Ads
- YouTube Advertising Basics
- Video Campaign Setup
- Skippable In-Stream Ads
- Non-Skippable Ads
- In-Feed Video Ads
- YouTube Shorts Ads
- Audience Targeting
- Video Ad Optimization
- YouTube Analytics
- Campaign Reporting
Module 7: Performance Max Campaigns
- Introduction to Performance Max
- Asset Group Creation
- Audience Signals
- Creative Assets
- Conversion Goals
- Budget Management
- AI-Based Optimization
- Performance Reports
- Campaign Scaling
- Performance Max Best Practices
Module 8: Conversion Tracking
- Google Tag Manager Setup
- Google Analytics 4 Integration
- Conversion Actions
- Form Submission Tracking
- Phone Call Tracking
- WhatsApp Conversion Tracking
- Purchase Tracking
- Enhanced Conversions
- UTM Parameters
- Conversion Reports & Analysis
Module 9: Live Projects & Case Studies
- Real Business Campaign Setup
- Local Business Ads
- Lead Generation Campaigns
- Budget Planning
- Campaign Audit
- Performance Optimization
- ROI Calculation
- Client Reporting
- Interview & Certification Preparation